Maresfield firm sells lingerie around world and delivers locally

Bargains, discounts, loyalty rewards, three for the price of two, free items added to an order, free postage, refer a friend – these are just some of the offers that are part of the marketing mix employed by a Maresfield-based company that distributes lingerie across the country and around the world.

Ennia Lingerie is an online business started in Australia by Roger Havell, who lived there for 20 years before returning to this country.

There remains an office in Brisbane but Roger runs the business here in the UK helped by his wife Caroline.

All their products are made in Europe to assure quality – Roger was determined not to touch anything from the Far East - and new lines are constantly coming in.

Roger said: “It’s good fun. We are constantly developing the website, making it more flexible and powerful, adding more products, making it possible for visitors to drill down and find what they are looking for, adding more variety.”

There are four sides to the website configured for different parts of the world, the UK, the USA, Australia and the European Union.

Mix and match items are expected to sell well for Christmas and their nightwear range too, pyjamas, dressing gowns, nightdresses.

“We try to appeal to everybody’s needs and requirements and we’re sensible in what we’re doing," said Roger.

“When people shop with us we despatch a little discount reward for next time. We’ll be doing promotions in the lead up to Christmas, just for short periods, so people will have to be quick. There will be genuine savings, we’re all about turnover.”